Military and First Responder Appreciation Program
Military and First Responder Appreciation Program
$1,000 Bonus Cash on a Qualifying New Lincoln: Our Salute to Military Members & First Responders
At Ray Pearman Lincoln, we recognize those who serve. U.S. Military personnel and First Responders can receive $1,000 bonus cash on the purchase or lease of an eligible new Lincoln vehicle. Upgrade to a new Lincoln SUV and save with the Military and First Responder Recognition Program. The $1,000 Military and First Responder incentive is a small token of appreciation for those who have gone above and beyond for country and community. This exclusive cash reward is our way of saluting those who serve.
Eligibility Requirements
The exclusive $1,000 cash reward on a qualifying new Lincoln model is available for First Responders and U.S. Military personnel - including all Veterans. Families and household members are also eligible for this offer through the Military and First Responder Appreciation Program.
Military Eligibility
Active, retired, and veteran members of the U.S. Military are eligible for the $1,000 bonus cash offer on a qualifying new Lincoln purchase.
- Active Duty Military - Members of the Army, Navy, Marine Corps, Space Force, and Coast Guard
- Military retirees and Veterans
- Military family members, such as spouses
First Responder Eligibility
First Responders from Huntsville and the surrounding areas can take $1,000 off their new Lincoln purchase.
- EMTs and paramedics
- Firefighters
- Police - police officers, state troopers, sheriffs and deputies, correctional officers, and federal law enforcement officers
- 911 Dispatchers
Program Details: What Military Members & First Responders Need to Know
Wondering how to apply for the Military and First Responder discount? Visit Ford Recognizes You to begin the verification process. Then securely verify your eligibility via ID.me. Obtain your certificate that can be put toward a new Lincoln vehicle purchase or lease. Military members and First Responders can save $1,000 on all new Lincoln 2025 & 2026 models.*
Calling All First Responders & Military Personnel: Visit Our Lincoln Dealership in Huntsville, AL to Lock in This Special Offer
Ray Pearman Lincoln invites First Responders and military members to stop in and take advantage of this cash offer. Find our store north of the Huntsville Aquatics Center and just off Memorial Parkway. Bring your eligibility certificate to our Lincoln dealership in Huntsville, AL, located south of I-565 by Milton Frank Stadium. This is our little way to say, "Thank you for your service." Contact us for additional details on eligibility and qualifying new Lincoln vehicles.
Special Offer Around Veteran's Day: Double the Bonus Cash on a New Lincoln Purchase
For Veteran's Day, Ford is enhancing its Military and First Responder Recognition Program by offering $1,000 in bonus cash for all active, retired, and veteran members of the U.S. Military, as well as First Responders. This offer for eligible Lincoln vehicles is valid from November 4, 2025, to November 19, 2025.
How Can We Help?
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Ray Pearman Lincoln
2501 Bob Wallace Ave SW
Huntsville, AL 35805
- Sales: (256) 536-7451
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